Amazon’s a world-known platform and the perfect one for you to sell your products, with a wide market and the number one choice of many online shopping fans. However, as a seller, sometimes reaching the right crowd can be more challenging and requires new techniques. Luckily for you, today, I’m here to give you some ideas to help you turn your products more visible and reach the right customers. Let’s get down to it.
1.Promoting Outside Amazon
A fantastic way to attract new customers that don’t know yet about your products is using outside channels. Fortunately, we live in the age of online shopping, social media, online life, and consequently there’s a wide net to reach your desired public. Using social media is one way to go, creating ads and links to guide users to find your products, especially those who have searched previously for similar items. Adding to this, SEO is also an excellent way to expand your Amazon page. While using the right keywords, a good amount of them will help you climb the search page and appear in the first suggestions –a great SEO tool is to buy backlinks. Think like you’re the one looking for that product and how you would search for it, put yourself in the client’s place, and then select the most promising channels. Two easy and effective ways.
At first sight, it might seem like no big deal, however, the relationship between seller and customer is a fundamental part of the process. Quality customer service generates trust between the two parties and there’s a bigger chance the customer will prefer your services. When there’s an efficient response to complaints and quick answers to specific questions, the customer will recommend the service to other potential buyers and feel confident to, when in need, buy from you rather than search for new ones. Finding ways to make the clients come back to the product page and leave a review will be beneficial and make future customers more confident about buying the same products. Besides that, when your performance as a seller exceeds Amazon’s standards, you can win the Featured Merchant Status. It’s a win-win situation
3.Photo and Descriptions Quality
Before getting into the description and photos, it’s extremely important to mention the influence that a product title has. It’s what will make the customer click on that link. Making it as descriptive as possible and choosing the right words, works better than it may look. One of the first things being noticeable to the customer is the product photo. Several quality photos are essential and will provide the customer with a clear idea of the product and most likely influence his decision. Don’t use a low-quality picture or standard ones of similar products, as it will break the customer’s trust. Adding to that, the perfect match to a quality photo is a great description. This will help the potential customer understand precisely what he is looking at and help him buy. An honest, detailed, and complete description, will answer the possible questions and build confidence to choose your products. Besides the main page and description, there’s the possibility to create a “product page”, where more detailed info, photos, and videos can be found, making it possible to answer all the customer’s doubts regarding the product.
4.Sponsored Ads on Amazon
Adding to the social media ads, these ones are more directed to possible buyers on Amazon. Buying sponsored adswill increase your chances of appearing first, and with such a big market and so many products available, even SEO and advertising might not be enough, so adding this to the list will surely be an advantage. Amazon’s sellers that pay to sponsor their products have a bigger chance of having their merch appearing first when searched. Plus, sellers only pay when someone clicks on the products, which means you’re paying for exact results. With an increase in visibility, the chances of people choosing your goods is much higher. Trust me, it will pay-off itself.
5.Influencing Through Others
Like mentioned before, the Internet is a great way to start a business and reach higher numbers of people, easily. Living in a digital era, people will be more likely to look for a product ortrust a brand when someone they admire and follow recommends it. One idea is to contact people with influence and that have a big number of followers to promote your products. However, this is something to be cautious about, since you want to contact someone with your beliefs and with the right crowd. Besides that, be sure that someone will not take advantage to defraud you. Adding to that, you can arrange a giveaway to attract more people to know your merchandise.
One Thing Left: Sell!
There are many ways to promote your products and make them more visible, however, you have to choose according to what you believe, what you can invest in, and what you think might be best for your products. Hopefully, these tips will give you new ideas and take action to turn your Amazon’s page into the most visited one. Amazon has a lot of services ready to help you through this journey too. Thank you for your time and best of luck.