Businesses are always looking for creative new ways to bring in leads through digital marketing initiatives. While a good marketing mix is important, increasing numbers of people are turning to Google to find the answers, and products, they need.
Because it is such a popular tool and everyone uses it themselves, it can be tempting to set up your own Google AdWords campaigns. But the daily reality of creating ads, managing them, and following up leads can prove unsustainable for small business owners. Whether you run a hotel, gym, or services business, there is always something to attend to.
The risk then is that you do not get the most from AdWords campaigns, meaning you potentially miss out on more business. Any savings you make on paying a Google AdWords consultant are then quickly wasted by missing out on this new business.
Why hire AdWords management services?
The simplest answer for why to hire a Google AdWords management company is that you need your company’s search ranking to be the highest possible. Although Ads are not clicked as often as organic search results, having your business appear at the top of your target audience’s search results is vital to getting new leads in the door.
Good Google AdWords account management can help you optimize keywords to capture exactly what your target buying audience is looking for. With a good AdWords management service, you can achieve highly targeted leads. You will also save money on irrelevant clicks from unqualified buyers.
As with any skilled profession, trying to manage Google AdWords campaigns without the help of a specialist is risky. To achieve the best results, you need to know the latest changes in the Google algorithm, know how the ranking system works, and how the quality score impacts your search results. If, as is highly likely, you will not have the time to continuously skill upon this kind of thing, it is time to bring in a pro.
Getting started with your new hire
Hiring a permanent employee to manage AdWords is an unlikely first step if you are launching campaigns for the first time. You will therefore want to look for an expert Google AdWords consultant or agency to assist you.
A quick Google search will show you there are tens of thousands of options to choose from. From the largest agency to sole trader freelancers, you have choices across the world. To get started, make a shortlist of the criteria you are looking for, and then select a few to progress further with.
Draft up an outline of your objectives, budget, and timelines. Send this to your chosen agencies and ask them to reply telling you what their approach would be to your campaign. You may wish to recruit an agency that has experience in your industry sector. Alternatively, you may just look for those with the best customer testimonials.
The great thing about the internet is that you can do your research and before you even pick up a phone.
That said, when you are nearing a decision, it is important to get to know the person you would be working with. If you have chosen an agency, find out who your campaign manager would be. This is important because some of the largest firms can seem impressive, but you can end up with a very junior account manager while being expected to pay top dollar.
Discuss your business with you the AdWords management services you think to look a good fit. Arrange to speak with them and see if they have done some research on your business and what they think they can achieve with your budget.
The fun part
When you have made your hire, the fun begins! Start by organizing a brainstorming session to outline your priorities to the agency, and agreeing on your messaging. Make sure everyone knows their responsibilities and the timelines you are working to. Although it sounds simple, this can avoid any miscommunications down the line.
Also, agree to regular touchpoints to review your results. Set clear KPIs for the number of clicks you expect from your campaign. This will also help you plan lead volumes with your sales team so they can plan follow–ups accordingly.