Digital marketing has revolutionized marketing for small businesses. Once upon a time, small companies only had a sliver of a chance at growing a national market for their products. Now, with social media and content marketing being two of the best ways of increasing brand awareness, small companies can go global and even outshine large corporations in their local market.
SEO is the engine that drives digital marketing success, and link building is one of the most important and effective SEO strategies. Even though anyone can create a digital marketing campaign, not everyone can develop and employ an effective link-building strategy. Continue reading to learn some of the reasons outsourcing your link building needs is a good idea.
SEO agencies specialize in content creation.
Content marketing has quickly become one of the best ways to increase brand awareness and online visibility. The thing that separates content marketing from other marketing tactics is the goal. The object of content creation is to market your knowledge of your industry rather than your brand.
The key to successful blogging is to find your niche and excel in it by creating informative and engaging content. The relevancy of your content to common search results determines how it will rank with search engines.
SEO agencies use professional content writers and bloggers to craft blog posts that increase domain authority. In addition, they perform keyword research to improve the relevancy of the content and reach a larger audience.
Link building requires connections.
As mentioned in the introduction, link building is one of the most effective and important aspects of a comprehensive SEO strategy. A great way to look at the link-building process is as a form of cross-promotion. A link is anchor text embedded in blog posts that takes the reader to an external site when clicked. Anchor text is the highlighted words and phrases in the content.
Of course, you can put anchor text in your content that leads to other authoritative websites, but link building is the process of getting quality backlinks. Backlinks are anchor text that leads searchers to your own website when clicked. Procuring authoritative links requires having the right connections and knowing best practices for attaining high-quality backlinks.
LinkGraph is a full-service SEO agency that provides a white label link building service. Not only are they experts at creating valuable links, but they also can get you any number of links within a month.
Some SEO companies have relationships with influencers.
One of the best ways to increase your online visibility is to collaborate with influencers who already have a sizeable online following. Getting a product placement, mention, or backlink from an influencer is as good as an endorsement from a celebrity. One of the best things about working with influencers is that it’s generally more affordable than getting a celebrity endorsement and can be equally effective.
Link building services save time and deliver high-quality links.
If you don’t understand link-building best practices, your own link-building efforts could amount to spinning your tires in the mud. Some people try to game the system by practicing black hat link building, but search engine algorithms have gotten smarter and more adept at catching and penalizing backlink pirates.
Black hat link building is a nefarious way of getting backlinks without going through the proper channels and ultimately will hurt your efforts more than help them. However, many people choose this shortcut because it’s quicker and easier than building natural links on their own. The right SEO agency will be able to get you better results and much quicker than you could on your own, and they can do it without black hat tactics.
As you can see, outsourcing the link-building process to a link-building agency is the best way to connect with influencers and other bloggers. Additionally, link-building experts save you time and increase the efficacy of your digital marketing efforts. If you’re serious about increasing your brand visibility and climbing the search engine rankings, you need to get with the right SEO agency.