Are you struggling to attract new patients to your dental practice? Your social media game is on point and your services are fantastic, so why aren’t the patients flooding in?
Have you considered taking advantage of the benefits of local SEO?
Local SEO for dentists is crucial. It can help you attract new patients in your own town. But why invest in local SEO when you’re trying to keep a tight budget?
We’re here to explain. Keep reading to learn all about the benefits of local SEO for dentists.
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Better Online Visibility
The top reason to use SEO of any kind is to enhance your online visibility. When you use SEO, you get to boost yourself up the search engine results so more people can see your website and business.
Greater online visibility from people around the world is still helpful, but local SEO gives you access to people in your area. When people search “dentist in [your town]” or “dentist near me,” you’ll pop up in their suggestions. They’ll also be able to see where your office is as long as you’ve set up your Google My Business page and Google Maps.
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Relevant Web Traffic
General web traffic is one thing, but using SEO (both normal and local) helps you get relevant web traffic. You won’t be getting customers from Delaware if your practice is in Wisconsin. That traffic won’t help you.
You want to target potential customers that live in your city or town. Good local SEO helps you display yourself as a trusted expert in your niche, meaning that customers find you when they’re looking for a dentist or information about their dental issues.
For example, if you offer cosmetic dentistry, people will find you when they search for cosmetic dentistry. If your website uses a blog to enhance local SEO, they’ll also know that you can provide that service.
Click here for more information about reaching more relevant people with local SEO
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Attracting Newcomers
As a dentist, you want to attract locals. Have you considered people who are soon-to-be locals as well? One of the top local SEO benefits is that you can attract these people!
Consider your own experiences if you’ve ever moved to a new town. Finding new medical professionals can be stressful. With the power of the internet, though, it’s easier than ever.
If someone is moving from out of town, they’ll still see you when they search for dentists in your area. If you’re high enough in the search rankings, you’ll be one of their first choices.
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Building a Local Community
Part of building a strong business is building a strong community both with your customers and other local businesses both in and out of your niche. You can do this with link building and social media networking. Link building helps strengthen your own local SEO as well as the SEO of other businesses.
Establishing a strong local community also builds trust within your customer base. For example, a local orthodontist may link to your website (and vice versa). If patients trust the orthodontist, they’ll also trust you.
Take Advantage of These Benefits of Local SEO
With all of these valuable benefits of local SEO, why wouldn’t you make the investment? It might seem like an unnecessary expense and effort, but when you’ll increase the number of patients that you see in your practice, it’s worth it.
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