A customer is a single reason for your company to exist. For this reason, your customers must be kept happy at all times regardless of your company’s size or stage of growth. Generally, a happy customer makes a profitable business.
Whether your company has a customer service team or you’re a sole proprietor doing it all alone, your Customer Relationship Management (CRM) needs to be top-notch and you must try to keep customers with discounts, coupons, promo codes, etc. No doubt, this may be hard to cultivate. luckily, these five tips listed below will help keep your customers smiling all the way to loyalty.
Try to keep in touch with them regularly.
call, SMS, or social media? Well, the truth is that there’s no single way around it. A practical approach might combine all the three with several other impactful avenues. Most importantly, you should focus on delivering an excellent customer experience in real-time.
To do this, many companies embrace several approaches, including the use of predictive dialer software specifically for outbound call purposes. A predictive dialing system is an efficient way for customer support teams to manage outbound campaigns efficiently. With the system’s advanced algorithms and an autodialer, call center agents can manage a large number of calls with reduced downtime to increase efficiency.
It’s also worth noting that these advances in technology for customer engagement have also come under scrutiny for privacy advocates. So, as a small business owner, it’s vital to subject processes to applicable privacy regulations like the telephone consumer protection act.
Reward them for using your service or product.
Treat your customers right, and they’ll do the same. The best reward a company can give its customers is a valuable offering and excellent customer service. As a small business owner reading this article, the chances are that you’re already pretty capable of churning valuable offerings. How then do you ramp up customer satisfaction?
Go the extra smile. Possibly, reward outstanding adult customers with an ILGM coupon or other gifts which won’t break your account. Your customers have varying preferences, so, the only way is to be thoughtful and choose the right time. A coupon code from your sales team right after a sig up might seem like a quick chase for the credit card.
Make it easy for them to give feedback.
Feedback is the way companies grow. Customers making fervent complaints about a sales call daily is a reasonable grounds to evaluate your sales process for improvements. Unfortunately, most companies tend to render complaints invalid to save their image. NB: A self-righteous brand doesn’t exist.
Brands make mistakes. Even if you’re without blemishes, customers have changing needs. So, your company must always be on the lookout for the underlying factors of the complaints.
Embracing the complaints in their entire context, acknowledging them, and keeping a transparent approach for a solution is helpful. For callers, an unanswered call is a no-go area. You need to regularly check your inbound call methods for CRM solutions and quality lead management.
Be consistent with your brand message.
As a company, your word is a bond. Customers trust you to remain true to your brand for them to remain loyal to the cause. For example, a company that promises to offer an organic seed bank for the most basic grower in the U.S can’t advocate for GMO processes. That’s the typical customer for you. Nonetheless, it’s advisable to periodically run market research, assess what works and what your customers might have outgrown to tailor messaging.
Try not to be too “salesly.”
Every company loves to make a new sale. However, your salesforce needs to understand the difference between a healthy sales process and sending spam because a customer signed up for your contact list. Sales and customer service go hand in hand. So, companies should adopt a “Jab, jab, punch” approach where consistent little things lead to massive conversions eventually.