Email is a private communication tool, and one of the easiest ways to grow your network, income, and reputation as a content producer is through your inbox. However, sending hundreds or thousands of emails every day might become unmanageable as your email list grows.
This is where email marketing software comes in handy. It helps you with email design, audience growth, and conducting campaigns that are specifically targeted to the recipients of your communications.
These are some of the top email marketing programs available, so you can select the one that most closely matches your requirements.
Today’s marketers need to construct a marketing tech stack (including email marketing software) that runs the firm on autopilot since they are getting more and more technical.
Beyond the obvious, the technical-driven approach’s disregard for creativity in marketing leads to an obsession with shiny new products, which renders your marketing efforts ineffective.
As someone in charge of the company’s marketing department, keep this in mind while you are searching for a solution that will aid in the expansion of the business. Chasing after every new shiny item has financial consequences in addition to decreasing the effectiveness of your marketing efforts.
Best 15 Email Marketing Software in 2024
To get the best email marketing software, you must comprehend the several components that contribute to its popularity among marketing experts. Email marketing is being used by businesses to reach a wider audience, increase revenue, and foster customer loyalty. Email marketing software creates an easy-to-use, cost-effective email marketing solution with a range of features to engage prospects and increase sales.
1. HubSpot
Nothing ruins an email marketing effort more quickly than an incorrectly displayed, poorly designed email. If you are able to send emails correctly, clients are likely to trust you with further tasks.
You won’t require an IT staff to create expertly designed email campaigns that work on all platforms when you use HubSpot. With its user-friendly drag-and-drop editor, you can easily add pictures, calls to action, custom colour schemes, and content to goal-based layouts.
2. SendPulses
With SendPulse’s user-friendly drag-and-drop editor, you can create your own professionally designed email or select from over 130 pre-made themes. Additionally, you can quickly and easily create eye-catching emails or alter a template to match the identity of your business, thanks to the ease of the design process.
3. Moosend
If your business is new to email marketing, Moosend is the best option. The free version of Moosend is jam-packed with helpful tools to get you started, even though it lacks a CRM.
Keep in mind that the free version is only suitable for 1,000 subscribers, so you don’t want to grow too accustomed to it if your company is expanding quickly.
4. Freshmarketer
You may create compelling email content with Freshmarketer (provided to you by Freshworks) by using its drag-and-drop email builder or by uploading HTML code. The program also offers hundreds of responsive templates that will display flawlessly on both desktop and mobile devices.
5. ConvertKit
With an intuitive design and a primary email campaign manager, ConvertKit is an excellent email marketing tool for novices. It does not, however, have several standard capabilities, such as the drag-and-drop tool and extensive pre-made templates. Depending on the package you select, you can send an infinite amount of email broadcasts to all of your contacts.
You only receive one subscriber list using ConvertKit, which you may tag and categorize.
Three options are available to you for uploading data to the software: individually, via a CSV file import, or an external source. Everything about the process is simple and speedy.
6. ConstantContact
In addition, ConstantContact provides you with “Recommendations” on how to enhance your analytics. Even though ConstantContact isn’t highly visually appealing, it completes tasks in straightforward, reliable procedures.
As with other software, adding contacts can be done by file upload, import from a third-party app, or manual entry. It is an easy process that will be completed without difficulty.
7. AWeber
Even though AWeber is the oldest email marketing software available, it is only appropriate for short-term email campaigns. AWeber has fantastic extra features like sign-up forms, landing pages, and tag insertion, but the user interface still needs a lot of work.
You can drop a file to upload the contacts, copy and paste your list onto the dashboard, or add your subscribers one at a time. If you are adding contacts one at a time or uploading a file, the entire process only requires five simple steps. It entails providing more information about your contacts. You may also select whether or not you want to send a confirmation email to them and add tags to further segment your audience according to specific standards.
The entire process may appear laborious if all you want to send is informative content. However, it might be beneficial for someone to launch a newsletter on their website.
8. Mailmodo
An innovative feature that Mailmodo, an ESP, offers is interactive emails that allow recipients to take action directly within the email.
We are referring to AMP emails that allow users to fill out and submit forms, shopping carts, calendars, and more without ever leaving the email. What was the outcome? Greater conversions and fewer drop-offs.
9. MailerLite
MailerLite, another inexpensive plan choice on our list, is ideal for a marketing team operating on a small budget or a startup company.
In addition to their reasonable prices, they also provide a free plan. This plan lacks some of the capabilities found in paid plans, but since you are already using it for free, don’t be greedy.
As you may expect, the free plan has additional restrictions, such as a monthly cap on the number of emails you can send.
10. SendX
Yours truly is our first choice. SendX is included in the list for two reasons: first, they are the blog’s owner; and second, and perhaps most importantly, it is a cost-effective solution. Also, considering that several contacts would still be counted as a single subscriber, I think only some alternatives can match its pricing.
It’s simple to assume that the only thing SendX offers is its price, but as we discuss features, you’ll discover that they have more to offer. For the time being, though, that price is all we’re discussing, so bear that in mind.
11. Omnisend
One of the best things about Omnisend is its reporting functionality. The first thing you see when you log in to Omnisend is “Revenue from Omnisend” – a bold statistic that helps you see the total revenue generated by all combined email and SMS marketing activity. Omnisend is an affordable option for eCommerce businesses that excel in reporting and deliverability. In the video below, I’ve walked through the Omisend platform with a particular focus on how each section compares against Klaviyo (a close competitor).
12. GetResponse
GetResponse is the world’s most accessible online email marketing software program that offers webinars, landing pages, marketing automation, and much more in addition to email advertising and marketing. It’s an all-in-one solution for growing your business. With the best email advertising, the person may quickly increase their listings, increase organization conversion, and improve target market involvement. Getresponse has 500+ predesigned layouts and unlimited layout options to help you create an efficient email for advertising. Its autoresponders tool also automates advertising interactions.
13. Bitrix24
Businesses can access a collection of collaboration, interaction, and administration tools through a free partnership system. With Bitrix24, users can access features such as task and job management, CRM functionality, contact management, website and landing page development, and much more. Users of the application can take advantage of the best features available for email marketing, including A/B screening, auto-responders, drip campaigns, client studies, newsletter monitoring, reporting and analytics, layout management options, and much more.
14. WebEngage
The software program allows for audience participation as well as mobile push alerts, in-app messaging, emails, text messages, web press, and more. With WebEngage software, one can get efficient email marketing features like drip projects, auto-responders, customer surveys, A/B testing, dynamic content, mailing list management, reporting and analytics, subscribe/unsubscribe functionality, and much more. Use WebEngage to create and complete tasks in a matter of seconds using your email marketing software strategy.
You can create imaginative email samples for use cases like cart abandonment, win-back campaigns, targeted offers, and much more with the platform’s easy-to-use drag-and-drop filter.
15. SENDER
Sender offers e-commerce marketing professionals a straightforward way to send out automated marketing emails and increase revenue at a fraction of the price of other email advertising and marketing service providers like Mailchimp or ConstantContact. You can send transaction emails and highly-converting e-newsletters along with connecting your Magento, WooCommerce, WordPress, PrestaShop, and many other webshops using 1-click assimilations to help your business expand. All you want is efficient email marketing in a matter of clicks.