It is not easy to decide which educational institute to invest money in. And, that makes the competition really high between the institutes regarding education marketing.
Because they all want to reach and attract potential students. This is where it gets vital to work with a perfect education marketing agency to make your institute survive and succeed in the digital age.
What are the top education marketing agencies in the UK?
It is difficult to find a reliable digital marketing agency when it comes to education. So we have listed the best ones for you with the great case studies:
- Emote Digital
- The SEO Works
- Zest Digital
- Elementary Digital
- Click Consult
- Startup Development House
- Routes 4 Media
- Dsgn One
- Hex Digital
Impression is a London-based digital agency, which offers content marketing, digital PR, PPC Marketing and SEO for educational institutes.
They have a lot of successful case studies with especially higher educational institutes such as Nottingham Trent University, University of Nottingham and School of Calisthenics.
Crowdform is a digital studio, located in London. The main services they offer are UX design, web development and web design.
If you seek to work with an educational marketing agency, Crowdform can be a great candidate for this. You can get detailed information by contacting them easily through their website.
Manchester-based digital agency Emote Digital offers a wide range of digital marketing services including content marketing, influencer marketing, web development, PPC and SEO.
Their know-how and experience in digital marketing can be very beneficial for your educational institute. If you would like to get more information and see their case studies, you can enjoy feeling like home while visiting their website.
The SEO Works
With offices in Leeds, London and Sheffield, The SEO Works is an award-winning digital agency.
Local SEO, deep content, paid search strategies and a responsive website are a priority with the requirement to showcase the best parts of your campus early in a student’s investigatory phase. And The SEO Works can be a perfect partner for education marketing, especially for high schools and universities.
The University of Birmingham, The London Institute of Banking & Finance, Sheffield Girls’ School, Sheffield Hallam University, Shrewsbury High School and Effat University are just some of their clients.
Dept unites creativity, technology and data to help clients for digital marketing with offices in London and Manchester. Their services comprise branding, content marketing, eCommerce marketing, UX design and web design.
Apart from their capability to do digital marketing for schools and universities, they also have an interesting client: Guinness World of Records.
The organization’s database has 40,000 records and they keep receiving 1,000 requests per week. And they approve 6,000 applications per year. So, Dept created a centralized content management hub to make the accessibility easier for them.
Zest Digital is an award-winning digital growth agency based in Oxford. You can partner with them as your education marketing agency.
They have collaborated with St Clare’s College, one of Oxford’s most established institutions, catering to over 50 nationalities across multiple properties in the city. With the work by Zest Digital, St Clare’s has reached 107% increase in conversion rate and 43% more traffic to key landing pages.
Elementary Digital is a London-based digital agency specializing in WordPress design, development and support. If you are looking for a web design agency for your educational institute, they can be a great partner.
Leeds Trinity University has collaborated with Elementary Digital for their 50th-year celebration website. Working closely with their marketing team, Elementary Digital designed and developed the website focusing on bringing to life Leeds Trinity’s story and inviting everyone to take part in the activities.
Distinction is a digital agency with offices in London and Nottingham. If you give them the chance, they can be a perfect match for your education marketing purposes.
Moreover, with your detailed brief to them, explaining your missions and purposes, they will draw a road for you to walk together. At the end of this road, your educational institute will not be different, it will be “distinctive”. Just like they have worked with the Institution of Structural Engineers (IStructE), they can be your education marketing agency too.
The Institution asked Distinction team to create a web-based application in order to automate and streamline their processes for managing candidates’ exam papers (including distributing, marking, adjudicating and providing feedback). Then, they developed the system in four parts: candidate distribution and management, a PDF script viewer, an adjudication application, and a feedback application.
Click Consult is a digital agency and a part of Ceuta Group. They have offices in Liverpool, London and Manchester.
Oxford Open Learning approached Click Consult looking to increase its visibility on Google. Thanks to their SEO and PPC work, in addition to an increase to 60 keywords on Google’s first page and 37 number one rankings, overall sessions have increased by 161.7%. Moreover, there was an increase in conversions by 101.4%.
As for higher education marketing, Click Consult have also worked with University of Oxford, The Pathways for Prosperity Commission on Technology and Inclusive Development. Detailed case studies are available on their website.
Startup Development House
Startup Development House is a product and custom software development company located in London. They have worked with TeachClub, which aims to match tutors and students through a platform.
They have supported TeachClub with product design, software development and user testing. Startup Development House was supposed to make it very user friendly and also to be very careful designing an interface for two very different user groups, teachers and students. In the end, the site had a clear and playful interface.
Kooba is a London-based digital agency. They offer UX design, web development and web design. Some of their clients from the education sector are Digital Skills Academy, IAC Berlin and the National College of Art & Design (NCAD).
On their website, they explain the challenges, the processes and the results of these case studies. One spoiler can be that they are very successful. Their experience shows that they can take care of your educational institute very well.
Aumcore is a global digital marketing agency with an office in London. They have a case study with D+M University, which is the educational program for internal learning of the Denon and Marantz joint industry teams.
The Aumcore team successfully optimized the website for different devices and the mobile app for streamlined user experience. With the project, they have transformed the method of internal education with an innovative approach to strategy: mobile app design and web development.
Birmingham-based digital agency ADAO provides a range of design, web and digital marketing services. British School of Brussels (BSB) has worked with ADAO for PPC, SEO and social media marketing.
The school is for the students between the ages of 1-18. And the aim was to increase the number of enquiries or admission forms submitted through to the BSB registrations. So far, they have 52% more admissions enquiries and 231% more completed application forms.
Routes 4 Media
Located in London, Routes 4 Media is a full-funnel digital agency. From digital PR and SEO to PPC marketing and social media marketing, they can help your institute’s digital marketing strategies.
2019 was the 10th year of The Festival of Education and they asked for a social media strategy which was fit for their biggest event ever! With the work by Routes 4 Media, social media engagements increased by 115.6%.
Festival Director Shane Mann said:
Outstanding work again from Routes 4 Media – they never fail to improve on the previous event!
Dsgn One is a leading successful digital agency located in London and Bath. Their services comprise email marketing, SEO, social media marketing and web design.
Apart from regular high schools and universities, Dsgn One also has experience in educational digital marketing with courses such as The Cooking School and SG Sport. Therefore, if you have a special course for a hobby or sports, you can partner with Dsgn One.
Hallam is a Nottingham-based multi-award-winning digital agency. They have cooperated with Impero, which provides remote network and device management software.
So, they asked Hallam to generate more software trial requests and build brand awareness in the USA and UK. With the work by Hallam, they have had 1,013 qualified UK leads in just 3 months, a 47% increase in the USA software trial requests and a 40% increase in traffic to the USA website.
Marketing Director at Impero, Nikki Annison said:
Working with Hallam resulted in more enquiries, and more business in the United States. This is key to our success, and we’re really pleased with the results Hallam delivers.
Hex is a London-based award-winning digital engagement agency providing integrated, creative digital marketing solutions.
They have worked with the Molecular and Cellular Biology (MCB) department of Harvard University for analytics, design, development, hosting, performance marketing and strategy.
Polina Kehayova, Ph.D., Scientific Director at Harvard MCB said:
Working with Hex was one of the best professional experiences I had last year. They were fantastic: creative, smart, perceptive and able to work seamlessly through myriad design and content requests.
Hope this article has helped you and narrowed down your options. Before consulting the experts, the top education marketing agencies, you can check digital marketing action plans for educational institutes.