There’s an old adage in the world of the social media marketing that goes “content is king”. Essentially, it means that no matter what else you incorporate into your social media strategy, you need to make sure the content at the core of everything is solid. The phrase originates from a 1996 essay written by Bill Gates (yes, that one), but it’s still relevant today, especially in a world filled with people trying to make it as social media influencers. If you want to increase your TikTok follower and like count, you’ll need to make sure your content is on point. Here are 9 of our golden rules for creating great TikTok content.
1. Make it unique
One of the most important things about creating content on TikTok is to make it unique. All of the videos you create should have your unique stamp on them. Individuality and authenticity are prized highly by the TikTok community, perhaps even more so than on other platforms. That’s why creating unique content can help you gain free TikTok followers without even needing to spend a penny on increasing your count. Before you make a video, think about what your personality is and how you can communicate it via your content.
2. Edit well
What sets you apart from your competitors on TikTok is, in part, the way you edit your videos. TikTok offers a surprisingly comprehensive suite of editing tools, and while it won’t rival Adobe Premiere for functionality, it will certainly help you to make your content stand out in a packed field. Cuts, transitions, and effects are all important if you want to make your content unique. Many people simply start recording, stop when they’re done, and release the results, but if you want to be truly successful on TikTok, it’s going to take a little more than that.
3. Educate your followers
Everyone likes to learn something they didn’t know before they started watching a video. That’s why it’s a good idea to make your TikTok content educational. If you have a skill that not everyone has, then TikTok is a great opportunity, not only to showcase that skill but also to help others learn it. Musical instrument tutorials, dance lessons, and craft how-tos are all great places to start. You can make it fun, too -the best possible TikTok tutorial video is one that’s both educational and enjoyable for your viewers.
4. Hit trending topics
Again, the most important aspect of TikTok content is authenticity, so make sure that when you’re hitting trending topics with your videos, they still feel like “you”. However, there’s no reason you can’t create videos themed around whatever’s popular on TikTok at the moment. After all, that’s what people are watching, so if you want them to see what you’re doing, making trending videos is the best way to do so. Often, you’ll notice dance challenges and lip-sync videos trending, in honor of TikTok’s heritage, so those are always strong places to start.
5. Make videos about current events
Many TikTok users attempt to avoid politics, as the platform is meant to be a space for positivity. With that in mind, you can still look at making videos that speak to what’s happening right now, as long as you keep it light-hearted (if that’s the prerogative for your follower base, of course). For major bonus points, try making a dance challenge, lip-sync
video, or comedy routine about something that’s happening in the news right now. Of course, major topics will have been covered to death, so make sure you’re adding your own unique slant, as always.
6. Create holiday-themed videos
One of the easiest ways to hit trends on TikTok is to think about major occasions or events that are happening in the world. Christmas, Easter, and other major holidays are always great starting points for TikTok videos; indeed, some of the most popular TikTok content of all time is themed around these events. Just like always, inject your own personality into the video and try to approach the subject from a unique perspective. There will be millions of TikTok videos about Christmas or birthdays, so you’ll need to think of a way to stand out from the crowd.
7. Collaborate with other influencers
Reaching out to other influencers in an attempt to combine audiences is an effective way to create great TikTok content. You should make sure that influencer or content creator is consistent with your own values and methods, but the potential for crafting excellent content with other influencers is limitless. Combining two imaginations and two ways of approaching the TikTok platform is sure to yield results, especially if there’s a lot of potential for crossover between the two audiences.
8. Keep it simple
The TikTok platform lends itself perfectly to simplicity and a basic approach. There’s no need to massively overcomplicate what you’re doing; after all, videos on TikTok can only be up to a minute in length. That’s why the best TikTok videos are simple ideas well-expressed. Remember that “simple” doesn’t mean you can’t be creative and imaginative; quite the contrary. It just means that if your video is a multi-part opera with a huge level of complexity, it might be a little “much” for TikTok.
9. Have fun
Always remember to have fun and enjoy yourself while you’re making TikTok content. If you’re not having fun, then there’s no reason to expect your audience to enjoy themselves either. Laughter is infectious; it’ll quickly become obvious to your followers you’re not
enjoying yourself while creating your TikTok content. If you’re not enjoying it anymore, take a step back and think about what draws you to the platform.